A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it ...

Pew took the design and added his own spin, eventually creating the initial Buick company shield logo. The shield design was tweaked a number of times over the following decades, being narrowed in ...

Janet Davidson — aunt of the Davidson brothers — is credited with coming up with the company's first "Bar and Shield" logo, very similar to the one still slapped on bikes rolling off the line.

Many people may recognize the logo of Elon Musk's car brand, Tesla; however, not everyone knows what it means. There's ...

The diagonal stripe inside each shield has also been swapped ... maybe we could see the new logo start appearing on 2023 model vehicles, or the company could be waiting to unveil it on a potential ...

The Buick Motor Company brand was founded in 1903 ... This motif continued until 1960 when the familiar tri-shield logo was introduced. However, the shields were replaced with a hawk design ...

but alongside the old logo, they're clear to see. Making the update more obvious on the company's digital platforms is that the bull will exist independently of the shield for the first time.

Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. The logo has the ...

One of these was that figures on a heraldic shield ... the company subsequently flipped the symbol. James I. Bowie is a sociologist at Northern Arizona University who studies trends in logo ...