We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Why every company is hitting ‘Ctrl+B’ on its logo Amazon ... controversial logo reveals about the power of branding From FIFA’s latest design to a hot AI startup’s barely-there branding ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

If you're brand-new to logo design (or you need a simple logo fast), it may be worth exploring logo generators. These will build a logo based on key information about your business. While these ...

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity ... would have looked deeper at this interesting design. Most people just notice the letter ...

head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a ...

The modern design points to our bold future, inspired by innovation and a relentless focus on our customers." The company’s stag logo remains the centerpiece of the brand, symbolizing strength ...