Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

Why every company is hitting ‘Ctrl+B’ on its logo Amazon ... controversial logo reveals about the power of branding From FIFA’s latest design to a hot AI startup’s barely-there branding ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

If you're brand-new to logo design (or you need a simple logo fast), it may be worth exploring logo generators. These will build a logo based on key information about your business. While these ...

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity ... would have looked deeper at this interesting design. Most people just notice the letter ...

head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a ...