As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them fire laser pulses into their eyes. By stimulating specific cells in the ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

By firing laser pulses directly into their eyes and stimulating highly specific cone cells in the retina, the scientists say they perceived a new color that's not found anywhere in the natural world.

Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though ...

Five scientists who participated in a revolutionary experiment claim they managed to identify a new color. As part of the experiment, scientists from the USA shot laser pulses into the eyes of the ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...

To study the cosmos in its entirety, scientists must ... but the word “false” does it a disservice. The technique has been used for decades to render color photos from raw data, including ...

The scientists are now exploring the idea of using Oz to study and treat color blindness, as well as to stimulate the experience of having a fourth type of cone cell. This occurs naturally in some ...