Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

If you've been enjoying a complimentary Lyft Pink All Access membership with your Chase Sapphire Reserve® for the last couple of years, it's time to turn off auto-renewal — or expect to pay for ...

Here's what the updated app's loading screen looks like when you open Lyft on your phone. Gone is the whimsical pink balloon that used to be on Lyft's loading screen and app icon: In addition ...

Ridesharing startup Lyft is well known for its furry, bright pink mustachioed cars. But it turns out that the company behind the facial hair should've been a prank, Carstache founder Ethan Eyler ...