Writing a business book may not be a sure-fire way to make ... credibility as a thought leader and expert in your field." The report can’t answer that question for you, but it suggests that ...

Use this book as a go-to resource for effective ... What Won’t offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents.” ...

And yet, I propose that writing a book - a good book, mind you - can be hugely helpful to you and to your business. Let's start by defining our terms. By 'good book' I mean one that is well ...