His city chess championship isn’t going to run ... he still plays twice a month with a group that meets at a local Burger King. Baron last played competitively four years ago.

Speaking at RovioCon 23 in Helsinki, Iwo Zakowski, the company's new(ish) marketing lead (and Burger King's ex head of global marketing ... achieving integrated campaigns plus some data from the Chess ...

Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on – sit down before you read this! – product. For years ...