Yet despite how often they frequent Target, most people don’t know much about Bullseye, the lovable little white dog with the red rings around its eye. Well, get ready for an education.

The Globe and Mail just published a very ... unrevealing ... article about Target's iconic mascot, Bullseye. "Bullseye eats dog food; Target will not divulge what kind," reporter Susan Krashinsky ...

Target has been sued for allegedly breaching its contract with the company that supplied its iconic dog mascot, Bullseye. “Target seeks brand loyalty from customers. It has shown that it is ...

In this way, Bullseye is the perfect symbol for Target Corp. itself: projecting a colourful, friendly image but at the same time guarded, often silent, and maintaining an iron grip on its message.