According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.

Adjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.

Fun trivia: The Buick logo is known as the "tri-shield" and is based on the Scottish coat of arms of founder David Dunbar ...

Buick Regal re-introduces the sporty GS variant, which receives the previous front fascia that was replaced for 2024, back by ...

The significantly updated 2024 Buick Encore GX made its debut today at the Canadian International Auto Show, bringing forth several firsts for the brand including a new tri-shield logo, new front-end ...