According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.

Adjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.

Buick Regal re-introduces the sporty GS variant, which receives the previous front fascia that was replaced for 2024, back by ...

Fun trivia: The Buick logo is known as the "tri-shield" and is based on the Scottish coat of arms of founder David Dunbar ...