David Dunbar Buick founded his namesake brand in 1903 and for a long time its cars wore the company name in script, but in the 1930s a logo was adopted that featured a shield with a unique design.

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's the ...

"Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." See All 4 Photos Sharon Gauci, executive director, Global Buick and GMC ...

Buick is in the midst of several big changes, from a transition to all-electric powertrains, to new vehicle styling, to a totally new brand identity. Part of the brand overhaul is a new logo ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe ...

Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the ...

Buick may be revamping its storied Trishield logo, according to reports and a trademark filing from parent company General Motors. As first reported by GM Authority, the automaker filed a ...

In response to the finding, the carmaker said: "Buick has no announcements to make in relation to speculative reports regarding a logo change." But we suspect that it will have soon.

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office ...

It would be the first redesign for the logo in at least a decade. Buick's tri-shield logo came along more than a half-century ago. Buick has been repositioning itself to attract younger ...