Anheuser-Busch’s next move must involve clear communication about Bud Light’s purpose and what customers the brand will serve moving forward, according to former Anheuser-Busch executive and ...

Bud Light had a year to forget. - G Fiume/Getty Images That led the Human Rights Campaign to say it was “disturbed” by the company’s response, and A-B subsequently had its top LGBTQ+ rating ...

NEW YORK — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.

Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.

A considerable number of Americans appear to believe that Bud Light, a beer owned since 2008 by the Belgian multinational corporation Anheuser-Busch InBev, stands for a distinct set of values.

“We’re all susceptible to attention spans that can quickly shift from one thing to the next, which is why I didn’t think Bud Light’s losses would be as severe or as sustained as they’ve ...