Bud Light has come under fire over its marketing ... An official at High Plains Budweiser, a Nebraska-based distributor, told ABC News: “In the end, the people hurt the most are the local ...

Bud Light has recorded declining sales for six ... Cyndy, an official at Nebraska-based distributor High Plains Budweiser, who declined to provide her last name, said the focus amid the boycott ...

Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

Conventional wisdom holds that controversies blow over, news cycles cycle, and noisy protestors eventually quiet down. That’s certainly what Anheuser-Busch is hoping for amid the controversy ...

The term derives from the spectacular implosion of Bud Light in the wake of its decision in March to enlist transgender social media influencer Dylan Mulvaney to promote the brand. Bud Light’s ...

Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover. New sales data show Bud Light has slipped in the ...

Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.