Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

Pride Month is a time of celebration, awareness, and visibility for the LGBTQ+ community. It's also a period when major ...

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for ...

Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle ...

Colm Murphy, global head of consumer brand marketing at Bloomberg Media, explained how the organisation is evolving its ...

To establish strong equity, a brand must have a clear and consistent positioning as well as an authentic set of differentiating factors to support the positioning. Digital marketing: ROI-focused ...

Michel Auvillain is the practice leader for commercial managed services at IQVIA, working on a new delivery model to support established brands in large pharma. He has held sales and marketing ...