To marketers who are unfamiliar with the term, I share the following example: Imagine a new brand of ice cream brought to you by Exxon Mobile. Crazy, right? Of course it is: We all recognize that ...

Brand stretches are also achieved by celebrities, and extend beyond endorsements. Examples here include Michael Jordan's partnership with Nike to market the Nike Air Jordan range; various singing ...

The most common brand stretches include line extensions within the same category. Coke's recent launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke are good examples. A riskier form ...

The StretchRite stretching strap is a truly versatile, all-in-one band made by ProStretch, a brand offering at-home ... to the other,” Maloney said. For example, the tightness you experience ...

Share on Pinterest Dynamic stretches can be functional and mimic the movement of the activity or sport you’re about to perform. For example, a swimmer may circle their arms before getting into ...

In this article, we’ll examine some of the reasons you may feel the need to stretch in the morning, throughout the day, and before bed. And, if you want examples of some simple stretches to help ...

The subject of brand extensions is looked at and, in particular, the idea of 'brand stretching', in order to answer the question, 'How far can a mother brand stretch, by extending itself within and ...

Our branding guide provides design direction for all communication projects—from print to digital to large format. Check out some of the Be Boulder projects we’ve created to learn how the Be Boulder ...