The reason for its resonance lies in the paper’s first diagram. Splashed across page two are a series ... for thinking about the architectural options – a lingua franca of brand strategy – that could ...

Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font or a color that pops. But that’s not a strategy, right? That’s decoration. A real brand strategy ...

Four out of 5 millennials buy products and services from brands they trust. Among baby boomers, the figure drops to 3 out of 5 but nonetheless illustrates how important brand trust is for ...

CHICAGO--(BUSINESS WIRE)--Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity.

With the recent appointment of Julie Legrand as Senior Director of Global Brand Strategy and Communications, PUMA aims to shape the next chapter of its unique journey. Legrand, who was previously ...