Brand Recall helps measure pre-purchase awareness. More metrics like website ... You may want your brand’s favorability ranking well when compared with competition, this is why the test is ...

Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most popular ways to boost brand awareness. Some tools can be used and some activities can ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

On top for the last three years is Visa, with 97% brand awareness, 79% favorability and 65% trust. The company also had the highest number of weekly users out of all the brands on the list- 34% ...

Homelessness charity St Mungo’s has “shifted” its strategy and ramped up investment in brand as it looks to increase awareness and drive income generation. While about 90% of its funding comes from ...

The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to ...

brand awareness by 13 points, ad awareness by 26 points, favorability by 9 points, affinity by 7 points and consideration by ...

The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media ...

Travel eastbound along I-794 in downtown Milwaukee and you’re sure to notice a mix of branding sprinkled among the city’s ...

owned and earned media efforts and tracked awareness and favorability gains at progressive stages along the way. Prepare for a marathon, not a sprint. In introducing the Bonvoy brand following its ...

As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential ...

The goal was to increase favorability and consideration of Ally services. The show’s strong viewership generated increases in brand metrics including awareness, favorability and intent that ...