A consumer survey by Redseer discovered that Paytm Ads fostered three times greater brand and product awareness among its users compared to other UPI apps on their respective user base.

The commercial shows how the Paytm voicenote, which is heard after every successful payment, gets a Center Fruit twisṭ̣ ...

The unique advertising format starts the brand communication when the user is in a transaction and plays a 15-second video once the user completes a transaction on the Paytm app. Play-on-Pay is a ...

Previously, Paytm has partnered with several brands, including Coca-Cola for Sprite, Mondelez for Oreo biscuits, and Dabur for Odonil, among others, for Soundbox ads. In September this year ...

Additionally, the acquisition will set the stage for the debut of Zomato’s latest app ‘District ... for a single brand as a destination in this segment”. Explaining Paytm’s entertainment ...