But if you prefer to play it safe by gradually bleaching your hair (good advice for those with long, dark locks), start with ...

It happens right at the sink! Your hairstylist will wash your hair and will use a brush to apply the bleaching agent which ...

Kristen Stewart, who has been sporting a dark brunette style for a few months now, debuted her new bleached look during a ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...