You can assign values to various actions, directing the bidding algorithm to optimize for higher-value outcomes. This gives you a more nuanced way to bid beyond just chasing conversion volume ...

The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more ...

Automated bidding simplifies bid management by using algorithms to adjust bids. While automated bidding can save time, its generic approach doesn’t account for nuanced conversion goals.

Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or ...

In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped ...