IT was the closest replication that this modern-day Barangay Ginebra could do to honor the oh-so-familiar "Never-Say-Die" tradition of its predecessors. And coach Tim Cone hoped his team did ...

For now, the Christmas Clasico victory is a testament to Ginebra's "Never Say Die" spirit, a tradition that continues to captivate fans year after year.

Coach Tim Cone and Japeth Aguilar talked about the times Barangay Ginebra figured ... just the mantra of Ginebra’s ‘Never Say Die.’ We don’t represent it as much as the old ‘Jaworski ...

Abarrientos showed the ‘Never Say Die’ Ginebra mantra, finishing with 20 points, 17 of which in that second half where the Gin Kings fell behind, 76-54, midway in the third quarter.

Rome dela Rosa tied the game with 22 seconds remaining, but Barangay Ginebra had other plans as the ball ended up on Thompson's hands for the game-winner. For head coach Tim Cone, Ginebra once again ...