After a two-year effort to rebrand itself, the city of Aspen on Friday unveiled a new logo that’s designed to “communicate a cohesive government” and a “united visual message to the public,” according ...

As people have begun taking off their masks and seeing new faces among their neighbors, the Aspen-Snowmass brand recently unveiled a fresh take on its logo. The timing was serendipitous ...

When Aspen Skiing Co. teased its new logo on social media last week, several observers said they had to call a spade a spade. What they saw was the Ace of spades from a deck of cards. Skico chief ...

For a community as rich in design history as Aspen, city hall was lacking in the logo department, municipal officials had come to believe over the last few years. The city since the late 1990s had ...