After a two-year effort to rebrand itself, the city of Aspen on Friday unveiled a new logo that’s designed to “communicate a cohesive government” and a “united visual message to the public,” according ...

When Aspen Skiing Co. teased its new logo on social media last week, several observers said they had to call a spade a spade. What they saw was the Ace of spades from a deck of cards. Skico chief ...