what they think the appropriate norms are for clapping and cheering, and how easily they get embarrassed. Imagine that Trump’s crowd at the CIA was composed of a mixture of different individuals ...

Think again. New research at Uppsala University in Sweden has revealed that applause spreads through a crowd more like a contagion than a reaction to a performer. Researchers watched audience ...

Instead scientists have found that clapping is contagious, and the length of an ovation is influenced by how other members of the crowd behave. They say it takes a few people to start clapping for ...

The company's new smartphone application, Remote Cheerer, is designed to allow sports fans to cheer from home ... tap options for the crowd to engage in rhythmic clapping or chanting, which ...