This week Google, now a part of new holding company Alphabet ... name Product Sans. The other change, as you have probably already noticed, is that the new logo has been accessorized with animated ...

And I see that elegance in the Alphabet logo. Steven Heller, design critic and author: For much of the digital age (to date), media and data companies have been giving themselves adolescent names ...

That’s because Alphabet ... logo. Leander Schaerlaeckens, a writer who uses the Twitter account @LeanderAlphabet, remarked that he may have to change his handle soon. “Ideally, someone by the ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and ...