Amoco’s stately torch and oval logo is being discarded for a groovy sunburst of green, white and yellow and humble lower-case initials–bp–as part of a sweeping revamp of BP Amoco’s look ...

After almost a decade on the bench, BP is reviving its Amoco brand in response ... on distancing themselves from “oil”, a word that was no longer en vogue. The push grew as several ...

Helios, the sun god of ancient Greece is the inspiration for the new worldwide trading logo for BP Amoco, inspired by an original marble motif in the company's London headquarters. Unveiled yesterday, ...