A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

a denser deployment of general logo essence, and a symbol that, like Amazon’s, is more emphatic overall. For what brand would not want its logo to be emphasized? And if a company’s goal is to ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.