The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing ...

“If you build it, they will come” is the playbook that Amazon has been using in recent years to shore up its paid search and display advertising platforms. In 2017 Amazon created 2,000 new jobs in New ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon today announced that it will include “limited advertisements” in movies and shows starting in early 2024 in the U.S., U.K., Germany, and Canada. Australia, France, Italy, Mexico, and Spain will ...

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new analysis by eMarketer, which predicts Amazon’s share of search ad revenue will grow over the ...

Amazon's hiring for its advertising business has massively increased over last year. The e-commerce giant is searching for sales and account managers and engineers. The hiring ramp up comes as ...

Using Amazon Ads goes beyond just getting products and services in front of customers. The company has a suite of tools and ...

If you’re a seller on Amazon, then you need to take advantage of Amazon’s powerful advertising capabilities. In addition to being a leader in e-commerce, Amazon is also a leader in online advertising.

Your next Amazon box might double as a billboard. The company has started sending boxes featuring advertisements for the new Minions movie — the first non-Amazon ads to appear on the company’s ...