Oh Kate Upton, what have you done? While magazines have airbrushed pounds off models and celebs for years, to the consternation of many, the latest trend in the editorial and advertising world is ...

Magazines have taken note, and now, in some cases, are even airbrushing weight on to their cover girls, instead of the other way around. But not all models appreciate the trend, noting that they ...

Round of applause to Missguided then who are making small changes to make us feel less shit about our own bodies, because they have stopped airbrushing their models stretch marks and the Internet ...

“Women are airbrushed to look like plastic dolls rather than real women,” reports Animal. The models appear wearing translucent lingerie, but with their parts clearly erased. For ...

H&M has won praise for promoting realistic-looking women's bodies by becoming the latest high-street fashion retailer to leave its swimwear models' stretch marks, arm hair, scars and blemishes on ...

An curved arrow pointing right. In 2014, Global Brand President of Aerie, Jennifer Foyle, decided it would no longer airbrush their models. This decision turned into a movement. Aerie is American ...

“Social media influencers edit and airbrush their content all the time ... t have the buck passed onto emerging technology. “Many models and influencers have undergone cosmetic surgeries.

Walk down any high street, go to any store and you’re bound to be subjected to life-size glossy photos of beautiful lingerie models with unattainable figures, flawless skin and pearly white smiles.

"We just knew that it would really resonate with this generation," she said, adding, "why would we even be airbrushing these models? They're beautiful as is." That instinct was completely right.