When it comes to campaign design, using just a letter or two is in. The most memorable letter-as-logo is Barack Obama's "O," but before him, Hubert H. Humphrey (D) used a triple "H" in 1968 ...

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue.