A logo, they say, is not the same as a symbol, which in turn is not the same ... representing the literal name of a company. In its curlicue cursive, the distinctive Coca-Cola emblem is a logo.

A brand logo is exclamatory. (It may even be an actual exclamation point.) It acts as a symbol of success and a ... the silhouettes of which stand above the name of my business.

That's the strategy credit card company Mastercard is taking with its logo ... symbol to shine on its own, Mastercard enters an elite cadre of brands that are represented," Bierut said, "not by ...