The collaboration has helped Meta make smart glasses that stand out for their style So far, the collaboration has helped Meta make smart glasses that stand out for their style. It looks like Meta wants to keep that trend going with its next generations of frames.

According to Mark Gurman in his Power On newsletter, Apple may be planning to launch its own rival to the Meta Ray-Ban glasses without the augmented reality visuals. The company has noticed that, in Gurman's own words, “the category has done quite well for Meta” and so, “Apple may try to join the party.”

Products such as Snapchat Spectacles and Meta Ray-Ban glasses had a lot to do with it. A recent report revealed that Google wanted to “steal” Ray-Ban from Mark Zuckerberg’s company. Now, Meta has secured a new long-term deal with Ray-Ban to guarantee its exclusivity.

Apple is apparently thinking about developing smart glasses without augmented reality capabilities. This product would likely be a rival to the $299 Meta Ray-Ban glasses.

EssilorLuxottica extends its smart glasses partnership with Meta by 10 years. 'We have the opportunity to turn glasses into the next major technology platform,' Mark Zuckerberg says.

While financial details of the deal remain undisclosed, there were previous reports that suggested Meta might buy a 5 percent stake in EssilorLuxottica. However, the official announcement did not mention that kind of investment.

They will build on the success of their Ray-Ban branded smart glasses. EssilorLuxottica and Meta Platforms have renewed their partnership to collaborate on smart eyewear development for the next decade.

The company behind Ray-Ban glasses is EssilorLuxottica, which has been putting out eyewear products for decades now. Meta first partnered with the company back in 2019 to develop the Ray-Ban Stories,

Meta Platforms and Ray-Ban maker EssilorLuxottica announced Tuesday that they've extended their partnership with plans to "collaborate into the next decade to develop multi-generational smart eyewear products.