Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content to UGC creators,

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your customers to create UGC and how to leverage it once they do.

ESPN (NYSE:DIS) is planning to add some user-generated content to its unnamed flagship streaming service debuting later this year, CNBC reported Thursday, as it aims to attract younger audiences on the platform.

Can Grand Theft Auto 6 conquer the metaverse? A new report suggests that Rockstar Games is heading in that direction.