Hello friends! If you’ve landed here, it’s most likely because you, too, missed out on Ulta’s classic 21 Days of Beauty Sale. Perhaps you forgot it was happening, or if you’re like this writer, you missed out on the day that had the deal you were after.

Shares of Ulta Beauty Inc. ULTA slumped 0.32% to $402.01 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average DJIA rising 0.09% to 42,063.36 and the S&P 500 Index SPX falling 0.19% to 5,702.55.

Ulta’s 21 Days of Beauty event is almost over. The sale started on Aug. 30, allowing shoppers to save 50% on a fresh selection of beauty favorites every 24 hours. (So far, we’ve seen rare discounts from brands like Olaplex,