The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...

Pepsi and Coca-Cola have been rivals for decades, but the last time they came close in market share was the 1980s. Since then Coca-Cola has pulled ahead to become the undisputed leader of the $97 ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

But then we also have a Monday morning jolt of natural caffeine, courtesy of Pepsi, and some M&A activity. That'll be fun to ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Mukesh Ambani has set his sights on conquering India's soft-drink market with his Campa Cola brand of beverages, triggering a ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Cola, PepsiCo, and Reliance’s Campa launch affordable Rs 10 diet and light drinks as demand for sugar-free beverages grows ...