Nevertheless, the deals — and xAI’s developer and consumer-facing products — have driven xAI’s revenue to around $100 million a year. For comparison, Anthropic is reportedly on pace to generate $1 billion in revenue this year, and OpenAI is targeting $4 billion by the end of 2024.

The development of Aurora, xAI’s image generation system, enters a rapidly growing market for AI-generated content, which is projected to reach $110 billion by 2030. Early demonstrations of Aurora have shown promising results in creating highly detailed and contextually accurate images.

For existing X premium-plus subscribers, the current rates will remain unchanged until January 20, providing a transitional period before the new prices apply universally.

Premium X feature, Grok, which was created by Elon Musk in 2023, is able to take any image or meme and give it a detailed description.

Meet the key figures at Elon Musk's xAI, the $50 billion startup behind the chatbot Grok that's taking on ChatGPT.

Elon Musk's AI startup xAI has raised $6 billion from investors, including US venture capitalists, NVIDIA, AMD, and investment funds from Saudi Arabia and Qatar. This funding will be used to develop products for billions of users and advance research.

Elon Musk’s AI company, xAI, has secured another $6 billion in funding, bringing its total raised to $12 billion in just half a year. The latest investment round, confirmed in a U.S. Securities and Exchange Commission filing,