The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ...

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, ...

Following Kanye West’s latest Instagram rant, Adidas has pulled all Yeezy merchandise from its website. The rapper and designer accused the brand of continuing to profit from Yeezy products ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

The chief executive officer Bjoern Gulden of Adidas AG will cut 500 roles based at its headquarters in Herzogenaurach as the company outperformed projected sales for the retro sneakers.

Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy ...