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WEBMore About Advertising (MAA) is a global source of news, information and insight into advertising, marketing and media. It offers partner content, event creation and management, and reaches C-suite readers in various markets.
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Nick Manning of MMC: New ANA Programmatic study - More …
WEBDec 18, 2023 · We've now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that
Laurence Green: why Pat Fallon is my ad hero
WEBFeb 22, 2017 · At risk of revealing my own hand, since we see in our heroes the qualities we most aspire to ourselves, I learned one over-arching lesson from Pat: that we should all take the advertising business seriously, but ourselves less so. Laurence Green is a co-founder of independent London agency 101. The co-founder of …
Kellogg’s Coco Pops gets its own digital platform in lively effort …
WEBApr 7, 2021 · Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that helps families learn “six other magical powers,’ namely balloon busting, frothing foam, instant freeze, magic finger, levitation and unpopping ...
Uncommon walks on water in new ‘Everyday’ film for Avios
WEBMar 25, 2024 · Avios, the loyalty programme of IAG, returns to big brand advertising with a film showing people gliding on e-foils above the water. The campaign, created by Uncommon, aims to communicate that Avios can be …
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Richard Glasson talks about the history, challenges and role of Hogarth, a global marketing implementation agency. He discusses his relationship with WPP, his clients and his views on the production industry.
Hang gliding goat takes Virgin Media to new heights for VCCP
WEBJul 7, 2023 · David Masterman, deputy ECD at VCCP London added, “Picking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hang glider.”. As long as Virgin Media can deliver on the ground, so to …
Apple enters the Paralympics race - More About Advertising
WEBAug 15, 2024 · Apple is back on the case for the forthcoming Paris Paralympics with ‘The Relay,’ a four-minute epic pitting Paralympians against their supposedly more able peers, much the same idea as Orange’s new ad from Publicis Conseil. In this case to highlight Apple’s accessibility features, as it did with ‘The Greatest’ 18 months ago.
Peloton plays catch up with Mr Big comeback
WEBDec 13, 2021 · Carrie's Mr Big popped his clogs by overdoing the Peloton as the venerable hit show returned to TV: not good for Peloton which is suffering a dramatic drop in sales as people return to gyms. So Peloton brought him back to life in a quickie commercial, with the aid of the ubiquitous Ryan Reynolds it