Six factors that can affect your marketing strategy
WEBJan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
WEBFrom across the Donuts. The best small business accounting software in the UK. How to start your own business. Homeworking and the law FAQs. The best small business CRM software in the UK. The best UK payroll software. Get help on key small business marketing topics such as ecommerce, social media and online marketing.
Blogs - Marketing Donut
WEBAug 23, 2024 · Start Your Own Business podcast. Hear top start-up tips and advice from expert guests and inspiring small businesses. LISTEN NOW! Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses.
How I set up an online wine business - Marketing Donut
WEBRowan set up Virgin Direct (now Virgin Money) in 1995 and was the brains behind the launch of the One Account. He went on to set up Virgin Wines. Eventually, Virgin Wines was sold, and Rowan - and 17 colleagues - moved on. The plan was to set up a new type of online wine retailer. "We started work at the beginning of October and launched Naked ...
Five ways to reduce expenses and increase sales
WEBDec 13, 2022 · Here we look at some ways you can reduce your expenses and increase profits. 1. Save on telephone services. Communication is key in any business. Most small businesses spend a lot of money on telephone services when there are cheaper alternatives on the market. You can disconnect the landline if calls are costing you a lot.
Create an effective networking strategy | Marketing Donut
WEBStep 1: Identify why you want to network. To create a successful networking strategy, you need to be clear about why you want to network in the first place. Use the questions below as a guideline to create a list of priorities and put them in order of importance. Networking can be used to:
Night club sector trends - Marketing Donut
WEBClubs, pubs and other night-time venues saw revenue plummet while costs, including energy costs and business rates, rose substantially. Major night club chain, Rekom UK, which owned Pryzm and Atik brands went into administration in February 2024. In April of the same year, the Night Time Industries Association (NTIA) reported that between …
Five SME tips for managing returns | Marketing Donut
WEBJan 17, 2024 · To help limit the damage, experts at Capital on Tap have shared five essential tips for SMEs to streamline their processes and manage returns efficiently. 1. Put in place clear return policies. Having a clear and concise return policy will help to prevent confusion and frustration for customers, and ensure you aren't losing money on faulty or ...
Nine steps to choosing Google Ads keywords - Marketing Donut
WEBWhen someone types your keywords into Google, they should be looking for a business exactly like yours. As a result, those people that click on your ad will already be predisposed towards buying from you. 2. Ask yourself what keywords your customers will use. Put yourself in your customers' shoes.
Essential guide to writing an advertisement | Marketing Donut
WEBA well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
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