iMotions | Powering Human Insights - Biometric Research
WEBiMotions is the world’s premier provider of human insights software. Across its desktop and online applications, iMotions allow users to collect and analyze human behavior data through eye tracking, galvanic skin response, facial expression analysis, EEG, EMG, and ECG on one convenient platform. Backed by science, this multi-modal software ...
How to Design an Effective Questionnaire - iMotions
WEBJul 20, 2021 · Six steps to good questionnaire design. #1: Identify your research aims and the goal of your questionnaire. #2: Define your target respondents. #3: Develop questions. #4: Choose your question type. #5: Design question sequence and overall layout. #6: Run a pilot. Free 44-page Experimental Design Guide. If you want to find out something about a ...
Facial Expressions - A Complete Guide - iMotions
WEBSep 7, 2023 · Facial expressions are powerful non-verbal cues that convey emotions and intentions. Analyzing them is crucial for several reasons. Firstly, it helps in understanding people’s feelings, fostering empathy, and improving communication. Secondly, in fields like psychology, business, and security, studying facial expressions can reveal valuable ...
10 Free Eye Tracking Software Programs [Pros and Cons] - iMotions
WEBFeb 26, 2021 · This open source software allows eye tracking from both infrared and visible spectrum illumination, using Matlab. Pros. + Can be used with webcams and infrared eye trackers. Cons. – Requires Matlab (commercial software) and working knowledge of Matlab. – Doesn’t allow integrated stimulus presentation. – No support.
A Beginner’s Guide to Neuroscience - iMotions
WEBJul 1, 2020 · Top research areas that apply Neuroscience. The application of neuroscience has seen a large growth in different research areas. According to Frontiers in Neuroscience, the top 10 research areas are: Psychiatry. Physiology. Behavioral sciences. Pharmacology, pharmacy. Biochemistry, molecular biology. PsychologyEndocrinology, metabolism.
Galvanic Skin Response (GSR): Methodology and Interpretation
WEBJul 17, 2018 · Galvanic Skin Response (GSR) is a physiological measure that has been used in psychological research for over a century. GSR measures the electrical conductance of the skin, which changes in response to emotional arousal and other psychological processes. This non-invasive method has proven to be a useful tool in understanding the mechanisms ...
What is Human Factors? - iMotions
WEBDec 5, 2023 · Human Factors is a multidisciplinary field that focuses on understanding human capabilities, limitations, and behaviors to optimize the design of systems, products, and environments. This field plays a crucial role in various industries, including healthcare, aviation, and product design.
Galvanic Skin Response (GSR): The Complete Pocket Guide
WEBFeb 25, 2020 · Galvanic Skin Response reflects the variation in the electrical characteristics of the skin. GSR is also known as Skin Conductance (SC), Electrodermal Activity (EDA), Electrodermal Response (EDR) and Psychogalvanic Reflex (PGR) GSR activity is typically measured in “micro-Siemens (uS)” or “micro-Mho (uM)”, mirroring the conductance of a ...
EEG Headset Prices – An Overview of 15+ EEG Devices - iMotions
WEBJul 17, 2019 · An EEG (Electroencephalogram) headset is a device designed to measure and record the electrical activity of the brain. By capturing the electrical impulses generated by brain cells, or neurons, EEG headsets provide insights into various cognitive and neural processes. Principle of Operation Brain neurons communicate with each other through ...
How Sound Affects the Brain - iMotions
WEBNov 28, 2023 · How the Brain Processes Sound. Once sound waves reach our ears, they are converted into electrical signals by specialized cells called hair cells in the inner ear. These hair cells are incredibly sensitive and can detect even the slightest vibrations caused by sound waves. Once the electrical signals are generated, they travel through the ...