Burger King ‘Proud Whopper’ Case Study - CauseMarketing.com
WEBThe Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city's Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.
BURGER KING | PROUD WHOPPER® - YouTube
WEBMar 22, 2017 · In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®.
Burger King has a ‘Pride Whopper’ with ‘two equal buns’ - CNN
WEBJun 7, 2022 · Burger King’s new hamburger to celebrate Pride Month has caused quite the stir on social media. The fast-food giant’s Austrian stores will be serving a “Pride Whopper” with “two equal ...
Proud Whopper I Burger King US - YouTube
WEBFeb 20, 2015 · o In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But...
Burger King sells 'Proud Whopper' in San Francisco | AP News
WEBJul 1, 2014 · NEW YORK (AP) — Burger King is celebrating gay pride with a message on its Whopper wrappers. The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.”.
Burger King Debuts Proud Whopper to Celebrate Gay Pride Week - TIME
WEBJul 1, 2014 · The Proud Whoppers, which went on sale June 28, will be available at the San Francisco location throughout San Francisco Pride week. One San Francisco location is serving up something special...
Burger King sells gay pride Whopper - USA TODAY
WEBJul 1, 2014 · The downtown San Francisco Burger King sold "Proud Whoppers" last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns, that were worn by parade participants...
Burger King reveals special gay pride Whopper - MSNBC
WEBJul 2, 2014 · The fast-food chain has introduced a new "Proud Whopper" to celebrate gay pride, featuring a bright, rainbow-colored wrapper. Burger King released a short film Wednesday on YouTube featuring...
What Burger King’s Proud Whopper tells us about marketing to …
WEBJul 3, 2014 · Burger King released the Proud Whopper, an LGBT-friendly version of its iconic burger. It's the latest brand to court lesbian and gay consumers.
Proud Whopper - Burger King | Our Work | Ogilvy
WEBTo illustrate this vital but too-often-ignored fact, Burger King created a surprise menu item during Pride in San Francisco: the Proud Whopper. Customers wondered what differentiated the Proud Whopper from a regular, standard Whopper?